I actively created user research plans to define the research objective and core research questions and wrote interview scripts. I conducted user interviews in both remote and in-person settings.

By conducting qualitative and quantitative analysis of user data, I delivered actionable design recommendations and proposed areas of further exploration next phase of feature advancement.

With a background in software development, I took up the responsibility to maintain and update the team’s website. I designed and added 20+ new web pages.

I collaborated closely with engineers to plan and execute usability testing for in-vehicle features. This involved defining test objectives, establishing measurable metrics, and crafting user test scenarios. I moderated usability testing in the garage, test-track and open-field environments.

Leading the user recruitment process, I ensured that each study had a balanced representation of the level of skill, age, gender, and any other relevant experience.

Being a UX evangelist at heart, I assumed the responsibility for organizing and hosting the bi-weekly Design Huddles that were regularly attended by 100+ GM employees, including senior executives, across North America. I also authored design newsletters that were circulated to over 500 GM employees.